Mukesh Ambani will now enter the digital content business
Demand for digital content has increased in Hindi and other regional languages in India. Mukesh Ambani’s company is trying to cash in on it.
Mukesh Ambani has made great preparations to cash in on the wildly increasing demand for digital content. It is reported that his company OTT service may enter into an agreement with Netflix. Mukesh Ambani-owned media company Network-18 can create digital content for Netflix, according to news agency Reuters. He is preparing to make several web series for this video streaming service company. According to Reuters, Netflix is in talks with Viacom-18, which has a partnership with Network-18.
Netflix subscriber base will benefit
In fact, demand for digital content has increased in Hindi and other regional languages in India. Viacom wants to cash in on this market. Here it competes with Amazon and Walt Disney. So she plans to create a web series for Netflix in association with Network 18. Netflix’s viewership is increasing rapidly in India. In 2018, the company said it intends to create at least ten crore subscribers in India. Both could benefit from the agreement between Network 18 and Netflix. This will increase the scope of service of Netflix and on the other hand Network-18 will get the opportunity to increase revenue. Revenue of the company has been affected due to decrease in advertisement and effect of corona virus infection.
Strong preparation in digital content business
Meanwhile, Reliance Industries’ Jio platform is constantly getting new investors. So far, nine investors have taken part in it and outside investors have invested more than Rs 1 lakh 2.5 thousand crore in it. Mukesh Ambani has to make his Reliance Group cash rich. It also intends to move forward with considerable aggression in the digital business. This is the reason why it wants to try more and more hands in digital content.
