Why is there a ruckus on Amitabh Bachchan’s Gulabo Sitabo?
Cinema houses are locked due to the lockdown caused by the Corona virus. Due to this, the owners of cinema houses have not been able to earn any money for the last two months. Now, they are also facing a new challenge.
Gulabo Sitabo
Actually, Amitabh Bachchan and Ayushman Khurana’s Sujit Sarkar directed film ‘Gulabo Sitabho’ has been decided to release on OTT i.e. Over The Top platform Amazon Prime instead of theaters.
This is the reason that the owners of cinema houses are fearing that if the new films are released directly on the OTT platform, then there will be a possibility of shutting down theaters.
Apart from the film ‘Gulabo Sitabo’, Vidya Balan’s film Shakuntala is also being released on Amazon Prime Video.
This decision of producers and directors has caused a lot of resentment among cinema owners and film exhibitors.
Who said what?
Nitin Datar, president of the Cinema Owners and Exhibitors Association of India said, “We don’t want the films to be released directly on the OTT platform.” If he had to take such a step, he would have discussed with us first. This way, the decision should not have been taken without being told. “
“The way the filmmakers are investing in films, exhibitors have also invested a lot in theaters. It would be better to make a big decision if they understand the problems of everyone, whether it is for money or any reason. First they discuss and then decide.
Nitin Datar says, “Exhibitors and the film industry should talk to the government. In small budget films, we give 50% of the revenue to the producer. We have supported the manufacturers so much. Now when it is time to support the makers, if they do this kind of work, then we will suffer a lot. ”
He said, “When he stayed for two months, could not he stay for two more months?” Such a decision will leave millions of people unemployed as the chain system runs in the theater, such as many people working in dining canteens, parking, cleaning staff, security personnel, if the same situation continues, unemployment will increase. ”
Uncensored movies
Nitin Datar said, “The other thing I think is that uncensored movies will come on the OTT platform like these web series. Together we can work out a solution from the government as to when the theaters can start. After Deepawali, right after Deepawali, or else we will have to wait. All these things could be talked to the government which did not happen. ”
On this issue, Manoj Desai, executive director of G7 Multiplex and Maratha Temple Cinema, said, “Along with big budget films, small budget films used to go in single theater. But the time to come will be very heavy for us. Maharashtra has the highest number of corona cases. So, do you know when theaters will open here? Hence, the directors whose films are fully ready, why would they do their damage to be released? They will only release. “
In hard times
He said, “Akshay Kumar’s Suryavanshi film is coming. It has cost a lot, the film will not go on the OTT platform. He will definitely stay till the theater opens because such films should be seen on the big screen. We are also waiting for all the big movies to be released in theaters and Akshay Kumar himself has told me that he will bring his film Lakshmi Bomb on the OTT platform but we will wait for Suryavanshi to open the theater again, whenever it starts. . Other big films will also wait. “
Multiplex chain Inox said in its official statement, “It is very sad at this difficult time that one of our partners is not interested in continuing a mutually beneficial relationship.” And that too in a time when we need to walk shoulder to shoulder and bring the film industry back to its vibrant form. These kinds of work pollute the atmosphere of mutual partnership and these content producers always portray the image of those who do not support in a difficult time rather than as a supporting partner. ”
He appealed to the producers to release the films in the theater.
The Carnival Cinema CEO Mohan Umarotkar also expressed disappointment over the decision, saying, “Every film maker has the right to decide whether to release his film at theaters or OTT.” We are desperate, but we cannot do anything. We are disappointed because we have built this infrastructure. If films turn towards OTT, it will have a long-term impact on us. “
He says, “Even before that the films have been released on the OTT platform but have not received good response. Producers whose film budget is very large, if they release on the OTT platform, they may have to suffer a lot of damage. Hopefully everything goes well soon and the films are released on the theater itself. ”
Flip side
Seeing the resentment of exhibitors and cinema owners, senior member of the Producers Guild of India Mukesh Bhatt told, “Any director and producer would like to release his films on hobby or on the OTT platform, he would be compelled. It must have been decided The picture is ready, there is no possibility of opening the theater. ”
He said that even if the theater opens after six months, what is the guarantee that someone will come? We want the corona virus vaccine to be made as soon as possible and that the theater should start again because our income depends on the theater itself. We are not against the theater, but if a producer has taken a loan and is losing interest and does not have the ability to hold the film for a long time, then such a film should be allowed to be released on the OTT platform.
Mukesh Bhatt says, “Keeping the compulsion in mind, the film should be released on the OTT platform. There should not be any quarrel over this, rather we should all be united only then we can fight this problem arising out of the corona virus epidemic. Now you will start fighting with each other, if you do not support each other, then how will work be done next? If you have the financial back up, it is right to stop your films for a long time, but if you do not have that back up and you tell them that you die of hunger, then you must opt for OTT Platform, without even consulting anyone. Our interest is that the business of the theater should not be harmed. It is a wrong thing to think. When the director and producer made a picture with Amitabh and Ayushman, they would have made it for the theater itself and their loss has already been done and now their effort is not to do more harm. Seeing their compulsion, show empathy with them and not quarrel with them. ” Amitabh Bachchan and Ayushman Khurana starrer film ‘Gulabo Sitabo’ is releasing on June 12 on Amazon Prime.
