What is Digital Marketing?
Dear readers, in today’s article we are going to share very important information it is very important for today’s era what is digital marketing, benefits of digital marketing, and why digital marketing is necessary?, etc. In this article, we have told on the subject.
In today’s time everything is available online. Today the life of the people has become better through the internet, through this today we can get the goods comfortably at our home only through phone and computer tablet, etc.
Today, we can do things like online shopping, online tickets booking, recharge, bill payment, online transaction, etc. with the help of internet while staying at home.
Looking at all these, big companies are bringing their products to the target user with the help of advertisement on the online platform because today the number of users on the Internet is very high.
Today, the methods which these companies are adopting, we call them digital marketing in technical language. In this article, I will try to know what is digital marketing, what is digital marketing, what is the advantage and disadvantage of digital marketing, how to make a career in digital marketing.
History of Digital Marketing
It is said that the era of digital marketing started in 1971 when Ray Tomlinson sent the first email to himself because no other email was returned at that time.
But a better start to the history of digital marketing is from 1990 as search engines were born. It was called Archie. Yahoo was invented in 1994 when people started searching the web for information
Advantages of digital marketing
• In today’s time people have many benefits of doing digital marketing. With which we have told the benefits of digital marketing.
• The biggest advantage of digital marketing is that through this we can reach our content or product to the people sitting at home.
• Through digital marketing, you can easily tell your customers about your products.
• Through digital marketing, you can create your own brand by branding your content or product.
• These are the advantages of digital marketing that you can make your brand popular through social media.
• Through digital marketing, we can give notification of any of our new products to our customers.
• In digital marketing, you can create a blog of your own and give Detail through content related to your product.
• One can know about it by reading the reviews of email or blog commenting.
Why is digital marketing important?
In today’s time is the era of modernity and we all know how important it is to market any product to sell it because if we do not market any product then it is very difficult to sell the product. Companies have to make a budget for this.
Due to being digital in today’s time, all the companies prefer to do online marketing of all their products because online marketing gives many benefits to the companies.
What is a digital media (What is digital media?)
Disadvantages and advantages of social networking sites
Types of digital marketing
Let us tell you that there is only one tool for doing digital marketing, that is internet, today everything is available on the internet, through this we can do digital marketing from different websites.
Search Engine Optimization (SEO)
Search Engine Optimization is a wonderful technique that gives any website the highest place (at the top) on the search result, which increases the number of viewers. To come up in SEO, any website has to be built according to the criteria of keywords and SEO.
Social Media Marketing
What is social media? Most people know the answer to this question in today’s time. In today’s time, there are many types of social sites like Facebook, Twitter, What’s aap, Instagram, Printrest, etc. Today many people have made them their means of earning.
When we use these sites, advertisements come on them at some point of time which are of big companies who use those sites to attract people.
Email marketing
Email Marketing As the name suggests, marketing through email.
Email marketing is necessary for all types of companies because email marketing is the easiest way of digital marketing. Whether it is a big company or a small company, sending your product through email is called email marketing.
Affiliate Marketing
In today’s time people have made affiliate marketing their business. The money you get from advertising products through website blogging or link medium is called Affiliate marketing.
Under this, make your own link to the product of Amazon, Filpkart, Alibaba, etc. and put the link on that product. When a customer buys that product by clicking on that link, we get some commission in return.
YouTube
Medium- Today YouTube’s name is at the top in video marketing. YouTube is a popular medium of social media marketing in which any product can reach directly in front of people through video.
PPC (Pay Per Click)
There is such a marketing technique. With the help of which you can quickly bring traffic to websites and quickly find customers for your product. In PPC, we have to pay the publisher according to the click on our AD. Google Adword is the best example of PPC.
Apps Marketing
Today, technology has become more perfect because of the internet. Today people make different types of apps with the help of internet and reach them to the people and this is the best way of digital marketing of that product.
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Digital marketing course
You can do digital marketing course both online and offline. You can do Google’s free certified courses in online medium and you can do courses in offline medium from any good institute in your city. You can learn this course for free from Google sitting at home.
Google Digital Unlocked
Google Skill Shop
Digital marketing course fees
For doing digital marketing course, you have to pay different fees in many colleges. According to an estimate, the fees for digital marketing course can range from 40 thousand to more than 1 lakh. The salary of a good Digital Marketing expert can be from 50 thousand to lakhs of rupees. Presently there is no limit of income in this sector.
Digital Marketing Course Eligibility
To do the course, the candidate / student must have the following qualifications, which are as follows.
• Student must have passed at least 12th class from any recognized institute.
• If a student has completed graduation then he can also do this course.
• Must have basic computer knowledge and internet knowledge.
digital marketing syllabus
Along with knowing What is Digital marketing, it is also necessary to know its syllabus, which is as follows-
• Marketing vs Sales
• What is Digital Marketing?
• Content Marketing
• Understanding Leads
• Marketing Mix and 4 Ps
• Inbound Versus Outbound Marketing
• Understanding Traffic
• Strategic Flow for Marketing
Digital marketing career
Digital Marketing
Everyone works in business and industry related to any field, whether your company is selling any product, with the help of digital marketing, you can understand your customer and finally prepare online content according to their needs. .
to B2B
B2B stands for Business to Business and the term covers all companies that produce products and services for other businesses. Simply put, B2B eCommerce business is a form of electronic commerce that deals with the transaction of goods and services between businesses via the Internet.
to B2C
B2C means the process of selling products and services directly between Businesses to Consumers who are its users. B2C marketing is changing very fast. The COVID-19 pandemic has forced businesses to find new ways to connect with their customers.
Along with knowing what is Digital Marketing, we should also know what career profiles can be there, which we have mentioned below.
• Content Marketer
• copywriter
• Conversion Rate Optimization
• PPC Manager/Executive
• SEO Executive/Manager
• SEM Manager/Expert
• Social Media Manager/Executive
• E-Commerce Manager
• Analytical Manager
• CRM & Email Marketing Manager
• Web Designer/Developer and Digital Marketing Manager/Director
• SEO Executive/Manager
Top 10 Digital Marketing Companies in India
1. Growth Hackers Digital
Growth Hackers Digital is a cutting edge performance marketing organization assisting well funded startups and multinational enterprises with short and long term growth challenges. From its Bangalore and Mumbai offices, they have served clients in India, United States of America, Qatar, United Arab Emirates and Singapore.
2. Wat Consult
WatConsult, a member of the DAN (Dentsu Aegis Network) group, is one of the best digital marketing agencies in India. WatConsult efficiently uses digital marketing techniques. WatConsult has an amazing team of individuals who contribute creatively to the world of digital advertising.
3. iProspect
iProspect is once again recognized as one of the best digital marketing agencies in India. The brands remain strong and popular in the digital space because of their holistic strategic solutions. iProspect conducts in-depth consumer research and provides the most useful information to help its customers navigate the world of the Internet.
4. Webchutney
Webchutney is another digital marketing agency from DAN group. It is one of the most successful digital marketing agencies in India with a long list of prestigious clients and notable achievements. It is a company that perfectly combines creativity and technology. With over 190 brilliant professionals and 300+ honors and accolades, Webchutney is the one stop marketing firm for all your needs.
5. Foxymoron
This side project was founded by four college friends which has grown into one of India’s most successful independent digital marketing agencies. Foxymoron’s growth has been incredible. It is a full-service marketing firm that specializes in providing clients with the best available answers to their digital marketing problems.
6. web metrics
Web Metric, a direct IT and one of the best Digital Marketing Agencies in India, is based in Faridabad and provides exceptional services to organizations of all sizes including SEO, SMO, SMM, Website & Mobile App Design & Development.
7. City Web
Since last 6 years, City Web has provided Digital Marketing & Web Development Services in Nagpur, India. Their innovative digital marketing strategies boost your company’s online presence and help you reach new customers.
8. Digital Kangaroos
Digital Kangaroo, based in Ludhiana, Punjab, is one of the leading digital marketing agencies in India, providing solutions to small and large businesses. They provide you the most innovative Digital Marketing, Content, Social Media Marketing, PPC & SEM services for your business.
9. Studio Pixel
Studio Pixel is a Vizag-based digital marketing agency that has won several awards. Studio Pixel is one of the largest digital design and marketing businesses in Andhra Pradesh, employing some of the greatest web designers and web developers in the state. He has served more than 1262 customers in the last ten years.
10. Indian Online Marketing
With over 12 years of expertise, Indian Online Marketing based in Meerut is one of the largest digital marketing businesses in India, and they will also give an additional channel for customer support. The firm lays out the most effective and simple ways to rank your mobile app and grow your web presence.
Conclusion
Dear Reader In this article we have learned what is digital marketing? What is digital marketing, types of digital marketing, types of digital marketing, how to start digital marketing career, all these information have been given,
We hope that this article has proved very useful for all of you and must forward it.
